Sea Pal Cove

Class Project

OBJECTIVE

Create a visual brand identity for a restaurant in need of a new makeover. My chosen restaurant was Sea Pal Cove. It’s nestled on a local fishing pier of Noyo Harbor in Fort Bragg, California, serving one of the best fish n’ chips on the Mendocino coast.

SOLUTION

The new brand identity for Sea Pal Cove celebrates charm and nostalgia. To capture this personality, a minimalistic shrimp logo was created as the key visual element. It reflects the comfort of seafood and fresh ingredients that are offered by the riverside, making the atmosphere a more inviting experience for customers coming back for more. 

CHALLENGES

Creating various designs that are unified.